Choosing Your Jewelry: Gold vs Platinum

May 27, 2016

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An important part to picking out your new jewelry piece is understanding what meets your needs. Beautiful, sparkling gemstones and a unique design should be considered for the atheistic of your piece. But the elements of how your jewelry is made is just as important. Different types of metals, such as gold and platinum, are used for various purposes in jewelry making.

Platinum is a naturally true white metal. It is in the same family as rhodium and palladium. Because it has no hints of other colors, it does not require rhodium plating. It is more dense than gold, containing 95% platinum. It also wears slower than gold. When gold gets scratched, it actually looses metal (18 karat gold scratches easier than 14 karat). But when platinum gets scratched, the metal moves and shifts. Overtime, this creates a patina that is desirable by some. Because of platinum’s strength, it holds gemstones better than gold. The prongs are stronger than other metals. Rings often have a gold shank and a platinum head for this purpose. Another advantage of platinum over gold is that it does not contain nickel, so it is hypoallergenic. A major platinum mine is located in Montana! 

Although the price of platinum is currently less than the price of gold, a piece of platinum jewelry will generally be more expensive than the same piece in gold because it will weigh more. Platinum also requires more labor to create a custom piece. It takes 50% longer than gold to polish and work with. That being said, platinum is The Gem Gallery’s goldsmith favorite. Jason Baide says it is “a labor of love.” It engraves well and is an excellent choice for your custom engagement ring! 

Considering the color and durability of your jewelry will help you decide what metal to choose. If you desire a white colored ring that is very durable, platinum is the way to go. But if you want a warm color, such as rose or yellow, 14 karat gold will better fit your needs. Our sales team will be happy to help you decide what type of metal is right for you!